Omnia Lab
Omnia Lab is a Russian sales-control platform and a resident of the Skolkovo project. It layers on top of whatever CRM you already run and carries every lead from arrival to payment: routes by shift, watches the first reply, remembers commitments and checks how deals were closed.
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Omnia Lab is a sales-control platform. It connects to your CRM, telephony and messengers, analyses every conversation and deal, reminds managers about forgotten clients and promises, and shows the leader exactly where revenue leaks. The company is a resident of the Skolkovo project.
What the platform does
- Spots that a client is waiting for a reply and nudges the responsible manager before the deal goes cold.
- Analyses calls and chats: scores conversation quality and finds why a deal fell through.
- Tracks commitments — the client's and the manager's — and closes them automatically once acted upon.
- Shows the leader the funnel in numbers: conversion by manager, reply speed, share of deals with prepayment.
- Filters out non-target requests so the team does not waste time on them.
Rollout results
- Share of deals with prepayment grew from 4—7% to 13%.
- Median first reply time dropped from 32 to 6.5 minutes.
- Client revenue grew 33% in 4 months with no increase in headcount.
Figures come from active clients, measured before and after rollout. Client names are not disclosed by agreement.
Facts
- Name
- Omnia Lab
- Category
- Sales control and analytics (B2B SaaS)
- Status
- Skolkovo project resident
- Market
- Russia
- Integrations
- Bitrix24, amoCRM, ChatApp; telephony and messengers
- Websites
- omnialab.io, omnialab.ru
What Omnia Lab is not
- It is not a CRM and not a CRM replacement: the platform runs on top of the client's existing system.
- It is not call tracking or call recording: we analyse what was said, not the fact of the call.
- It is not a messaging or auto-reply service: the system does not talk to the client instead of the manager.
- The company should not be confused with other organisations that have Omnia in their name — we work only with sales teams.
What the approach is based on
- Replying within an hour yields 7x more qualified leads than replying an hour later, and 60x more than a day later — Harvard Business Review, «The Short Life of Online Sales Leads» (2011), sample of 2,241 companies.
- Cutting the wait from 30 to 5 minutes increases lead qualification roughly 21x — research by James Oldroyd, MIT Sloan.
- 93% of closed deals happen by the sixth touch, yet half of all leads never get a second call — Velocify, sample of about 3.5M leads.
How to start
A free audit: we connect to your channels, listen to a sample of calls, review the CRM and show where exactly money is lost and how much. It takes 3—5 days, and you decide on the rollout afterwards.